Expand your Reach
Abinsi's Expand Your Reach program improves business communications by defining objectives, developing core messages, and establishing channels that reach your targeted stakeholders. Our communications experts will assess existing abilities and help develop a communications strategy that integrates brand, lead development, product sales, and service delivery activities.
Objective: Increase sales through improved communications that reach your customers and other important stakeholders. Leverage your brand through an internet strategy that supports lead generation and customer self-service.
Our commitment: A business focus, an external (unbiased) perspective, integration of sustainable technologies, and access to professional writers and graphic designers that make your organization look great. Abinsi's engagements include current-state assessments, branding prism, campaign planning, website development, and communication management services.
Develop Goals, Strategy, and an Action Plan
A documented communication strategy that defines objectives and approaches to reach your stakeholders should be developed before investing significant resources on communications. Clarity of goals may be a barrier if the strategy cannot be documented. Abinsi can help define clear goals, a strategy to communicate these goals, and implement affordable channels to reach your stakeholders. Furthermore, Abinsi will help you establish processes to manage, assess, and control activities deliver a balanced suite of communications.
Build Your Brand
Your brand is a significant asset - a foundation that supports all your communications. Your brand should communicate your personality and key differentiation statements. We can help develop your brand and the messages that it supports. Surprisingly, this activity may involve refining the clarity of your business strategy and related management plans.
Build Your Channels
Which channel is right for you? How do we reach potential and existing customers (and other stakeholders) with our core messages? Abinsi can help assess available communication channels and select the right ones for you - channels that are cost effective and balanced. Channels are bi-directional involving inbound and outbound communications that integrate lead generation, conversion, and service delivery processes. Abinsi specializes in integrating Internet channels with traditional service delivery and order-entry processes. Inquire about our Channel Matrix approach.
Manage Your Channels
Measuring the effectiveness of your channels is important when budgeting future investments. We can help increase the effectiveness of your Internet investments through web analytics, SEO and SEM programs that increase traffic to your website. As well as SEO/SEM, Abinsi can assist with developing web forms and online registration processes that initiate relationships and simplify support through automated data collection and customer self-service. Lastly, it is critical to ensure your Internet channel is integrated with traditional communications, including print, word of mouth, and customer support services.
Manage your Customers
Customer Relationship Management (CRM) processes are an important component of your overall communications strategy. Abinsi can help you develop effective CRM processes that support staff involved in sales and product support. Are you listening effectively to the needs of your customers? Can they reach the right departments within your organization?