Marketing Strategies

Effective marketing strategies involve more than building a website. Abinsi helps communications teams to navigate through the many aspects of using the internet to extend your brand reach. We start with a review of your communications objectives and an assessment of existing channels used to reach stakeholders. The outcome is a summary of strengths, challenges, and gaps. We will celebrate and leverage your strengths; address challenges and “rabbit-hole” distractions; and, help you fill gaps critical to driving awareness and conversion. Our objective: improve sales conversions and reduce cost of delivery.

 

We create marketing strategies based on business objectives and built on core messages and channels that reach your audiences. We work with your team to identify communication objectives and the best way to integrate these through a selection of digital and traditional channels that reach stakeholders at different phases of the buy-cycle.

Abinsi can assist with managing your ongoing promotional campaigns through development of marketing materials, updates to website, and managing channel partners (Google, and others), and monitoring performance. Use our expertise to launch a proactive internet campaign that is strategic to increasing your revenue.