An effective marketing strategy involves more than building a website. Abinsi works with your communications team to navigate to develop brand messages that attracts members of your target market segments. We start by identifying core messages and themes that resonate with market segments. The outcome is a set of requirements and content that can be used in planned promotions, whether it be direct sales or brand-based marketing.
Building a brand is more than building a website. Abinsi has significant resources and experiences to help clients develop an online presence that attracts and converts leads. Our approach goes beyond "branding & promotion" by integrating your companies direct sales and events programs into the design of your promotions campaigns. We start with a capabilities assessment that identifies strengths, weaknesses, and opportunities. We then work with your team to develop objectives and requirements to guide the development of campaigns that work.
Abinsi, through our Antix Media division, is available to manage your ongoing campaigns through development of marketing materials, updates to website, and managing social media channels (Google, and others). Use our expertise to launch a proactive internet campaign that is strategic to increasing your revenue.
Build Your Brand: Your brand is a significant asset - a foundation that supports all your communications. Your brand should communicate your personality and key differentiation statements. We can help develop your brand and the messages it conveys. Consider developing a Brand Prism with Abinsi. This engagement documents the attributes of your brand as it supports your business' strategy. Once developed, the Brand Prism becomes an integral part of your marketing strategy.
Manage Your Channels: Measuring the effectiveness of your channels is important; we can help increase the effectiveness of your promotional investments whether they be digital or traditional (e.g. print) activities.